27th February - 1st March 2018, Dubai

Welcome to Playworld Middle East

For those in the business of fun!

Continuing to uncover, unite and build the Middle East’s industry for toys and all other products for kids, Playworld Middle East is the only trade exhibition in the region of its kind. As a Show Highlight Pavillion at Paperworld Middle East, the exhibition will take place from 27th February - 1st March 2018. The 2017 edition welcomed a combined audience of 6,443 trade buyers from 93 countries.

Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East market for toys and games, a market which is becoming increasingly mature and better regulated.