The world of kids - toys, games and children's lifestyle! 
Unfold business opportunities in the Middle East!
Continuing to uncover, unite and build the Middle East’s industry for toys and all other products for kids, Playworld Middle East is the only trade exhibition in the region of its kind.
Co-located with Paperworld Middle East, the exhibition welcomed a combined audience of 5,536 trade buyers from 94 countries in 2012!
Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets are routed from the UAE.
But also for new brands and products the exhibitiion has proven to be a great platform to enter the Middle East market for toys and games, a market which is becoming increasingly mature and better regulated.
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